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Lee, who is British, left Bottega Veneta abruptly in November of last year. The exit raised eyebrows—he had phenomenal success there, especially with accessories—but the split was announced as a “mutual agreement.” The hope will be that he reproduces the heat he created at the Kering-owned brand at home in London. He will present his first collection for the label at London Fashion Week next February. “I am honored to join Burberry as Chief Creative Officer. Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo’s legacy. I am very excited to be returning to London, a city that champions pioneering creativity and that continues to inspire me.”
Interrupted by the Covid crisis, Tisci’s Burberry failed to reach lift-off the way the LVMH-owned Givenchy did when he helmed that brand. The timing was hard, but Tisci was also playing against type. His predecessor Christopher Bailey embraced and extrapolated on Burberry’s storied heritage; each collection was a sort of love letter to Britain. Being Italian-born, even though he is Central Saint Martins-trained, Tisci came at the label as more of an outsider. His run at the brand has also intersected with Brexit, which perhaps complicated the job of selling Burberry’s Britishness to the world. Nonetheless, he has had his triumphs at Burberry. Straight away, he hooked up with the design legend Peter Saville (of New Order album fame) and reimagined the house logo, adding a T for Thomas to the famous Burberry B. The company’s use of fur ended on his watch, as did the controversial and environmentally harmful policy of burning unsold merchandise. And the Adam Driver-fronted campaign for Hero, Tisci’s first Burberry men’s fragrance, was an unmissable viral phenomenon.
“I am delighted that Daniel is joining Burberry as our new Chief Creative Officer. Daniel is an exceptional talent with a unique understanding of today’s luxury consumer and a strong record of commercial success, and his appointment reinforces the ambitions we have for Burberry,” Akeroyd said in a release. “I am excited about working closely with him and I am confident he will have the impact we are aiming for in this next phase, supported by our talented and experienced teams.” Tisci’s appointment at Burberry reunited him with then-CEO Marco Gobbetti, who held the same role at Givenchy during the designer’s tenure there. Under his leadership, Tisci gave Burberry a more international gloss, and re-engaged millennial and Gen Z fans. But Gobbetti left Burberry in June of last year. (He is now at Ferragamo.) Akeroyd, formerly of Versace, was named Burberry’s new CEO last October and began working in the role in April of this year.
Product detail:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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