Kathleen Ruiz has had a productive consulting career since leaving Hudson’s Bay Co. and its Saks Fifth Avenue division. Ruiz, the William Byron Richard Childress Racing shirt As an example former senior vice president of partnerships and media for Hudson’s Bay and vice president of marketing for Saks, formed KRW Consulting in 2017, shortly after exiting the retailer. And now, she’s forming KRW Productions, a new events division to provide clients with global event production, strategy, marketing and management. Although the consulting firm had always produced events, by creating a separate division, the company can take on larger-scale productions in the U.S. and internationally, Ruiz said. The plan is to manage all aspects of the event, from concept and logistics to marketing and execution. “If that means helping you build your guest list, inviting influencers, garnering media buzz or developing your event advertising strategy, we are with you every step of the way,” Ruiz said. “We don’t start and stop when the event does.”
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